Evening Standard Business Connections: Why the Olympics are good for London's SMEs

Lane4's Adrian Moorhouse presented at the Evening Standard's inaugural event for their Business Connections group, entitled 'Why the Olympics are good for London's SMEs'

Speaking alongside Adrian was:

• Paul Deighton, CEO of LOCOG
• Vernon Everitt, Managing Director, Marketing & Communications for Transport for London
• Neil Crockett, MD London 2012, Cisco Systems

Adrian discussed the importance of goal setting for small businesses to plan and reach the opportunities that London 2012 presents them.

A write up of the event, and videos from the night, can be viewed on the Business Connections website by clicking here.